At lik97, your privacy is not a formality — it is a core commitment. This Privacy Policy explains exactly what personal data lik97 collects from Pakistani players, why we collect it, how it is stored and protected, who it may be shared with, and what rights you hold over your own information. We have written this document in plain, readable English so that every player — whether in Karachi, Lahore, Islamabad, or Faisalabad — fully understands how their data is handled before creating a lik97 account.
Six core principles that define how lik97 treats every Pakistani player's personal information
Every piece of data transmitted between your device and lik97's servers is protected by industry-standard 256-bit SSL encryption — the same standard used by Pakistan's major commercial banks including HBL and UBL.
lik97 does not sell, rent, or trade your personal data to third-party marketing companies. Your information is used only for the purposes clearly described in this policy — nothing more, nothing less.
You have the right to access, correct, export, and request deletion of your personal data held by lik97 at any time. Submit a request to our support team and we will respond within thirty calendar days.
lik97 collects only the personal data that is strictly necessary for account management, payment processing, KYC verification, and regulatory compliance. We do not collect data for its own sake.
Player data is stored on secure, access-controlled servers with strict internal access limitations. Only authorised lik97 personnel with a legitimate operational need can access player account information.
In the unlikely event of a data security incident affecting your personal information, lik97 will notify you promptly via your registered contact details and take immediate remedial action to contain the breach.
Summary: lik97 collects personal data only to the extent necessary to operate a safe, compliant, and enjoyable online gaming platform for Pakistani players. We do not sell your data. We protect it with enterprise-grade security. You retain full rights over your information at all times. The full details are set out in the sections below.
This Privacy Policy ("Policy") is issued by lik97 ("lik97", "we", "us", "our") and applies to all personal data collected from users ("you", "your", "Player") who access or use the lik97 online casino and sports betting platform at lik97.com, including all associated mobile interfaces, customer support channels, and promotional communications.
lik97 is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. This Policy forms an integral part of the lik97 Terms & Conditions. By registering a lik97 account, you acknowledge that you have read and understood this Policy in full.
If you have any questions about how lik97 processes your personal data, please contact our Data Protection team before creating an account. Contact details are provided in Section 15 of this Policy.
lik97 collects the following categories of personal data from players. Only data that is necessary for the purposes described in Section 5 is collected.
lik97 collects personal data through the following channels:
lik97 processes your personal data on one or more of the following legal bases:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of contract (your account agreement with lik97) |
| Age and identity verification (KYC) | Legal obligation and legitimate interests |
| Payment processing (deposits & withdrawals in PKR) | Performance of contract |
| Fraud prevention and anti-money laundering checks | Legal obligation and legitimate interests |
| Responsible gaming monitoring | Legal obligation and vital interests of the player |
| Customer support communications | Performance of contract and legitimate interests |
| Promotional and marketing communications | Consent (you may withdraw consent at any time) |
| Platform analytics and improvement | Legitimate interests |
lik97 uses your personal data solely for the following purposes:
Marketing Communications: lik97 will only send you promotional emails or SMS messages if you have explicitly opted in to receive them during registration or through your account settings. You can withdraw your marketing consent at any time by contacting support or updating your notification preferences in your account dashboard.
lik97 does not sell, rent, or trade your personal data. We may share your data only in the following limited and controlled circumstances:
Transaction data is shared with payment service providers — including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — solely to process your deposits and withdrawals. These providers are contractually bound to handle your data securely and may not use it for any purpose other than payment processing.
Identity document data may be shared with authorised third-party KYC verification service providers for the purpose of confirming your identity and age in accordance with our licensing obligations. These partners operate under strict data processing agreements.
lik97 may share limited player data with fraud detection and anti-money laundering compliance services where required to protect the platform and comply with applicable regulatory obligations.
lik97 may disclose your personal data to competent regulatory bodies, law enforcement agencies, or courts of law where required to do so by applicable law, a valid court order, or a lawful regulatory request. lik97 will notify you of such disclosure where legally permitted to do so.
In the event of a merger, acquisition, or sale of all or part of lik97's business operations, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and the applicable privacy terms prior to your data being transferred.
No Third-Party Marketing: lik97 will never share your personal data with third-party advertisers or marketing data brokers. Your data is not a commercial asset — it is your personal information, and we treat it accordingly.
lik97 uses cookies and similar tracking technologies to operate and improve the platform. The following categories of cookies are used:
You can manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies may affect your ability to use the lik97 platform. lik97 does not use third-party advertising or behavioural tracking cookies.
lik97 retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law and our international gaming license obligations. The following general retention periods apply:
At the end of the applicable retention period, your personal data will be securely deleted or anonymised so that it can no longer be linked to your identity.
lik97 employs a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. These measures include:
Your Responsibility: While lik97 takes extensive measures to secure your data on our end, you are responsible for keeping your account login credentials confidential. Do not share your lik97 password with anyone. If you suspect unauthorised access to your account, contact our support team immediately via live chat.
As a lik97 player, you hold the following rights in respect of your personal data. To exercise any of these rights, submit a written request to our support team at the contact details in Section 15. We will respond within thirty (30) calendar days.
Request a copy of the personal data lik97 holds about you, including the categories of data, how it is used, and with whom it has been shared.
Request correction of any inaccurate or incomplete personal data held in your lik97 account profile.
Request deletion of your personal data, subject to legal retention obligations. Certain data must be retained for regulatory compliance purposes.
Request that lik97 restrict the processing of your data in certain circumstances, such as while a data accuracy dispute is being resolved.
Request a structured, machine-readable export of the personal data you have provided to lik97, where technically feasible.
Object to the processing of your personal data for direct marketing purposes. Your objection will be honoured immediately and without question.
The lik97 platform is strictly intended for adults aged 21 years and above. lik97 does not knowingly collect personal data from individuals under the age of 21. If you believe that a minor has registered a lik97 account or submitted personal data to our platform, please notify our support team immediately at [email protected]. Upon receipt of such a notification, lik97 will investigate promptly, suspend the relevant account, and permanently delete all associated personal data.
21+ Policy: Age verification is a mandatory step in the lik97 registration and KYC process. Any account found to belong to a person under 21 will be immediately closed, all balances forfeited, and all associated data deleted in accordance with this Policy.
lik97 operates under an international gaming license and may process or store some player data on servers located outside Pakistan. Where personal data is transferred internationally, lik97 ensures that appropriate safeguards are in place to maintain a level of protection equivalent to that described in this Policy. Safeguards may include:
By using the lik97 platform, you acknowledge and consent to the potential transfer of your personal data to servers located outside Pakistan for the purposes described in this Policy.
The lik97 platform may contain links to third-party websites, payment gateways, or service providers. This Privacy Policy applies solely to the lik97 platform and does not extend to any third-party websites or services. lik97 is not responsible for the privacy practices of external websites or services, and we encourage you to review the privacy policies of any third-party services you access in connection with your lik97 account — including JazzCash, EasyPaisa, and your bank's online portal.
lik97 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. Where a material change is made to this Policy, lik97 will notify registered players via the email address or mobile number on their account, or via a prominent notice on the lik97 platform, no less than seven (7) days before the change takes effect.
Your continued use of the lik97 platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. The "Last Updated" date at the top of this page indicates when the most recent revision was made. We encourage you to review this Policy periodically to stay informed about how your data is being protected.
If you have any questions, concerns, or requests relating to this Privacy Policy or lik97's handling of your personal data, please contact our Data Protection team using the details below:
lik97 is committed to handling your personal data with the highest standards of care and transparency. If you are not satisfied with our response to a privacy request, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction. For further details on your gaming rights and account protections, please review the Terms & Conditions and Responsible Gaming pages.
Now that you understand how lik97 protects your data, explore Pakistan's most trusted PKR-native online casino — 800+ games, live PSL cricket betting, instant JazzCash & EasyPaisa transactions, and 24/7 support. For adults aged 21 and above only.
21+lik97 is strictly for adults aged 21 and above. Gambling involves financial risk. Please play within your means.